Saturday 27 July 2019

Older Comics Are Outselling New Comics. What Needs To Be Done Differently?

San Diego Comic Con was last weekend, and admittedly, there was nothing to write home about since DC didn't reveal any new details on their upcoming projects that we didn't know about already. However, there is one thing DC co-publisher Dan DiDio said at the con last Thursday that really got my attention:

'We do these Facsimile Editions where we reprint older issues of comics including all the old ads and stuff…and in some cases these are selling more than the new comics with these characters. People are more interested in buying the stories from 30 or 40 years ago than the contemporary stories, and that’s a failure on us. We should be focused on moving things forward, always pushing the boundaries and finding new stories to tell. That’s how we’ll survive and grow this industry.' (Source)